Amazon Prime Day: Statistical Wonder or Retailer Blunder?
From a sheer volume perspective the success of Amazon's first every Prime Day is undisputable. The July 15th flash sale set numerous volume records and helped the online retailer turn a mundane summer sales day into one of its most successful promotions to date. Despite the numerous statistical "wows" the day produced, many critics and Amazon shoppers alike have voiced their discontent over the positioning of the event.
A quick glance at social media or an online search will reveal countless reports of disappointed and unhappy Amazon shoppers. Many of the disgruntled customers are citing a lack of transparency into the flash sale pre-event, and the feeling that most of the merchandise offered on deep discount was old and tired products Amazon was looking to unload. The naysayers are reporting the event teetered more toward liquidation than worthwhile discount event and that those high-in-demand-items that were offered on discount were done so in very low quantities.
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A quick glance at social media or an online search will reveal countless reports of disappointed and unhappy Amazon shoppers. Many of the disgruntled customers are citing a lack of transparency into the flash sale pre-event, and the feeling that most of the merchandise offered on deep discount was old and tired products Amazon was looking to unload. The naysayers are reporting the event teetered more toward liquidation than worthwhile discount event and that those high-in-demand-items that were offered on discount were done so in very low quantities.
Click here for the full story.