Marketing Tactics

Consumer products companies are presented with a challenging opportunity engaging with digital consumers in an environment where companies no longer drive the conversation. Consumers can get what they want, when and how they want it. Find out how to deliver on these meaningful experiences to better connect with todays consumers.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

This year's class of Visionaries does not disappoint. Whether focused on supply chain, analytics, sales and marketing, or innovation, the insights these leaders share on the pages to come are invaluable. CGT is proud to present 11 movers and shakers who are making a major impression on the industry, starting with a retail visionary most recently from Walmart.

As we turn the corner to the second half of the year, CGT takes a moment to reflect on the top headlines of 2016 so far. From lists to executive appointments to trends and more, here is look back at the topics that were top-of-mind on consumergoods.com.

Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.

Unilever's centuries-old Mailles brand is targeting at the point of purchase to help left sales.

Consumers in Mexico get a first look at Coca-Cola's new One Brand global packaging design.

Handmade atAmazon adds new product categories sold directly from Artisans.