Marketing Tactics

The Dow Jones Sustainability Indices highlighted progress in several areas, including: Health and Nutrition, Materiality, Corporate Philanthropy, Water Related Risks and Packaging.

The mobile app company is rolling out three new marketing options that go beyond age and gender.

As part of the Anniversary Blend's anniversary, a new collection of siren-themed drinkware will be released.

Campbell's Chunky soup introduces new soup flavors and has enlisted six NFL players to star in the new Everyman All-Star League campaign.

PepsiCo launches a new line of crafted sodas available in five flavor combinations that feature an unexpected twist.

For Hershey, the program helped the giant candy brand stay relevant to the millennial consumer; For Uber, the partnership helped increase brand recognition and awareness.

After market research reveals a wealth of opportunity for healthier alternatives, Talking Rain brand, Sparkling Ice, expands into the UK and Ireland.

Mondelez International brand launches a national collaboration in honor of its 115th anniversary, rewarding fans every day through the end of the year.