Marketing Tactics

Mars Petcare brings together its portfolio of four wet dog food brands in a new creative campaign.

The search for a new CFO is on as Kellogg Company's CFO announces retirement. Also, take a look at the new snack and breakfast foods from Kellogg U.S. Brands arriving in stores this spring.

Apparel and accessories brand GUESS? Inc. is expanding its free standing Jeans and Accessories store concepts into Taiwan.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

Vodka brand GREY GOOSE will launch a global, consumer experiential campaign entitled GREY GOOSE Boulangerie Bleue in May 2016.

From pretzels to cookies, Snyder's-Lance, Inc. is debuting new snack products across several brands.

Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.

Kantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns.