Marketing Tactics

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

Vodka brand GREY GOOSE will launch a global, consumer experiential campaign entitled GREY GOOSE Boulangerie Bleue in May 2016.

From pretzels to cookies, Snyder's-Lance, Inc. is debuting new snack products across several brands.

Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.

The company accelerates sodium reduction efforts as it calls on the U.S. FDA to issue new voluntary targets.

After Clorox and DDB separate, the company has found two new creative agencies to further its digital transformation.

Hershey's latest acquisition addresses a key consumer trend--snacking.

Nonprofit organization Recycle Across America (RAA) and Participant Medias television network, Pivot, hosted two solution-focused events with U.S. brand leaders and celebrities in April 21.