Marketing Tactics

The third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry. Discover this year's finalists for CMO of the Year, to be presented at the 2016 Consumer Goods Sales & Marketing Summit this June.

Family lifestyle brand The Honest Company is expanding its Canadian footprint with a wider selection of product offerings in new retail locations nationwide.

Mars Petcare brings together its portfolio of four wet dog food brands in a new creative campaign.

The search for a new CFO is on as Kellogg Company's CFO announces retirement. Also, take a look at the new snack and breakfast foods from Kellogg U.S. Brands arriving in stores this spring.

Apparel and accessories brand GUESS? Inc. is expanding its free standing Jeans and Accessories store concepts into Taiwan.

Talking Rain Beverage Company, the maker of Sparkling Ice flavored sparkling waters, will expand to the United Kingdom and Ireland.

From pretzels to cookies, Snyder's-Lance, Inc. is debuting new snack products across several brands.

Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.