According to The Wall Street Journal, Mondelez International Inc. made a bid to buy chocolate giant Hershey Co. in what would be a blockbuster deal uniting two of the worlds best-known candy makers.
Eighteen brands met Nielsen's requirements for distinctiveness, relevance and endurance to earn the 2016 U.S. Nielsen Breakthrough Innovation Award. Here is this year's roster of winners.
Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.
Honest Sport will be available for early limited access at Whole Food Markets newest location in Pentagon City, Va., which opens June 29th, and will expand to the remaining Whole Foods Market Mid-Atlantic locations in July 2016.
Investment Planner App for CPG brands and retailers combines granular Shopper insights and historical campaign analytics to test assumptions and optimize outcomes.
