Skip to main content

Marketing Tactics

  • Bear Naked Creates a Custom Experience

    When Kellogg Co.s brand, Bear Naked, realized that its Food Forward Millennial consumers were looking beyond the cereal aisle for new food experiences also to explore new and different tastes and flavors the company launched Bear Naked Custom Made Granola.

  • July/August 2016 Digital Issue: On the Horizon

    CGTs Editor gives you a sneak peek into the trends and topics discussed in this month's issue.

  • 2016 Consumer Goods Sales & Marketing Summit

    Themed around understanding the 365-consumer, the 2016 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike.

  • Are Millennials Worth the Effort?

    Even though many recent headlines about millennials carry a negative tone, as this generation matures, its no secret that their impact as both consumers and employees is being strongly felt, particularly by traditional consumer goods organizations.

  • Diageo Drops Guinness From its U.S. Beer Business Name

    Global beverage alcohol company Diageo is changes the name of its U.S. beer business, announces new products, and appoints

  • Nestle Waters Partners to Launch Consumer Engagement Center

    Using the power of Salesforce Marketing Cloud, Nestl Waters North America will leverage its new digital center to understand thousands of brand and topical conversations per month.

  • Solution Provider News: August 2016

    Packaging Corp. of America (PCA), Lake Forest, Illinois, has entered into a definitive agreement to acquire nearly all of the assets of Hanover, Pennsylvania-based TimBar Packaging & Display for $386 million.

  • Campbell's 4 Strategies for Growth

    At its annual Investor Meeting, Campbell Soup Company outlined plans to build its digital and e-commerce; elevate transparency, diversify its health portfolio and expand in developing markets.
X
This ad will auto-close in 10 seconds