Marketing Tactics

Amazon's second go at its manufactured holiday, Prime Day, obliterated its single-day sales from last year. Customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S. during the second annual Prime Day, which was the biggest day ever for Amazon.

Procter & Gamble Co. executives are focusing on how consumers buy, experimenting with steps such as one that it just launched in Atlanta called the Tide Wash Club, an online subscription service.

Formerly known as biomanufacturing science training centers, the new M Lab Collaboration Centers provide a simulated manufacturing environment for experiments, troubleshooting and problem solving.

LaMotte will lead and oversee the brand's global marketing efforts and messaging across all product categories to continue to extend the reach and impact of KEEN across its retail channels and consumer fanbase.

Some wins for consumer goods companies include toys and shoes topping the list with more than two million purchased by members, and the most popular Amazon Dash Button brands purchased on Prime Day were Cascade, Charmin and Tide. Here are other highlights from Prime Day 24 hours later.

The new products unveiled for Summer 2016 aim to meet the continued consumer interest in wellness, convenience and snacking.

CytoSport, Inc. launches the ready to drink product line, combining protein and caffeine into three coffee-inspired flavors: Vanilla Latte, Cafe Latte and Mocha Latte.

Available on Android and iOS, beauty enthusiasts now have 130 new emojis to enhance their conversations about personal style, makeup trends and more.