Retail Media

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: mobile ad tracker Location Sciences.

Tetra TV launched the industry's first connected TV-focused advertising network.