Retail Media

CPG companies need to capitalize on three new areas of action to maximize ROI, incremental sales growth and sales activation.

Innovative product development and distribution remain central to growing revenue in the grocery space but what does new product introduction entail today?

The partnerships will provide consumer goods companies with access to data science directly from Kroger for the first time.

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

It's the first retailer to use Quotient’s In-Lane Targeted Digital Promotions solution, which brings proprietary incentives to offline receipts printed at checkout.

The acquisition strengthens Quotient's targeted digital media platform and accelerates development of its self-service platform.

EnsembleIQ next month will unite two of its well-known industry events next month when the 16th annual Consumer Goods Sales & Marketing Summit will be staged alongside the 28th annual Path to Purchase Expo.

However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?