Packaging

The national advertising campaign of print, digital, and retailer programs began in May.

Packaged Facts estimates private label food and beverage dollar sales totaled $87 billion in 2009. Here's why specialty food retailers, like Trader Joe's and Whole Foods, enjoyed greater growth in store brand product sales between 2005 and 2009 than traditional supermarkets.

Shoppers will now have multiple ways to benefit from purchasing P&G brands from discovering valuable savings inside to experiencing validated product performance.

In addition to access to Seventh Generation product lines, Seventh Generation and Wal-Mart will collectively encourage families to live better through initiatives such as Walmart's mom bloggers, Facebook and the 7GenBlog.

The packaged foods company commits to reduce sodium across its branded portfolio.

By: Somjit Amrit, VP & Global Head, CPG Industry Vertical, Wipro Technologies

The new make-at-home smoothies feature all natural ingredients and 120 calories or less per serving.

The maker of 100 percent recycled paper towels, bath tissue, facial tissue and napkins launches the Right to Know initiative.