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Packaging

  • P&G Optimizes Packaging and Artwork Initiatives

    Together, P&G and Dassault Systemes are developing an integrated suite of products to help make the packaging process more efficient, improve speed to market, increase shelf impact and, ultimately, create a better experience for consumers.

  • Coke, Pepsi and DPSG Commit to Michelle Obama

    Coke, DPSG, PepsiCo, Nestle Waters and Sunny Delight commit to caloric reductions in the beverage marketplace through innovation, smaller portion sizes and further marketing of low-calorie beverages.

  • Wal-Mart Cuts Big Brand Names

    The retail giant will reportedly remove the Hefty and Glad brands of food bags from its shelves and consider brand consolidation in additional categories, often in favor of its Great Value private label products.

  • Clorox Launches CSR Web Site

    The Web site includes an upgraded product ingredient listing that features more than 230 household and commercial cleaning, disinfecting and auto care products.

  • Kraft Foods Starts New Year 150 Million Pounds Lighter

    Sustainable packaging design, sourcing and partnerships remove weight equivalent of more than 150 fully loaded jumbo jets from the supply chain.

  • ConAgra Gives Healthier Choices

    Kicking off the line extensions is the introduction of Mediterranean-inspired flavors to Healthy Choice Cafe Steamers, which continue to bring fresh taste via the power of steaming technology.

  • New Pepperidge Farm Creation

    Celebritynatural food chef Bethenny Frankel introduces 100-calorie Deli Flats.

  • Dr Pepper and Electronic Arts Partner for Marketing

    ElectronicArts Inc. and Dr Pepper launch an innovative brand marketing program deliveringcustom built interactive entertainment to Dr Pepper fans.
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