Packaging

A novelapproach to market research called Rapid Innovation Sessions (RIS) allowedKimberly-Clark to quickly create, design and evaluate 67 new product ideas overthe course of just three weeks.

A select group of artisanal growers plant season-appropriategreens and herbs, with select varieties grown in small crops.

Kraft Foods has hit its sweet spot, according to Chairman and CEO Irene Rosenfeld, who earlier this week outlined the companys new strategies for its product portfolio and financial performance.

Whole Foods Market announces it has implemented new responsible packaging guidelines for all of its more than 2,100 body care and supplement suppliers companywide.

New compacted detergents join other products in the P&G Future Friendly portfolio, such as Tide ColdWater, PUR and Cascade Action Pacs.

The beverage makers have come under fire for making improper statements regarding green tea on product labels and Web sites.

The integrated campaign, created by Partners + Napier, features a mix of print, shopper marketing, word of mouth and digital components.

The new sticker design contest finalists vie for grand-prize slots.