Respondingto consumer demand for products made with natural ingredients, Pepsi-Cola NorthAmerica Beverages is transforming Sierra Mist, its popular lemon-lime soda,into Sierra Mist Natural.
The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.
A novelapproach to market research called Rapid Innovation Sessions (RIS) allowedKimberly-Clark to quickly create, design and evaluate 67 new product ideas overthe course of just three weeks.