Packaging

Crest and Oral-B launch Pro-Health FOR ME: a complete line of oral care products for tweens.

The world's largest online marketplace unveils the eBay Fashion LookBook -- its first ever shoppable, shareable digital style gallery.

Respondingto consumer demand for products made with natural ingredients, Pepsi-Cola NorthAmerica Beverages is transforming Sierra Mist, its popular lemon-lime soda,into Sierra Mist Natural.

Just Born Inc. is dressing up its PEEPS brand in rich luscious chocolate this Halloween.

The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.

The launch marks the most dramatic change in the company's visual identity since 1957.

Newell Rubbermaid brand rewrites school supply history withthe launch of its new Sharpie Liquid Pencil.

Throughconsumer insights and open innovation, General Mills grew its internationalWanchai Ferry product line into a leader in the growing frozen meals categoryin the United States.