Packaging

Respondingto consumer demand for products made with natural ingredients, Pepsi-Cola NorthAmerica Beverages is transforming Sierra Mist, its popular lemon-lime soda,into Sierra Mist Natural.

Just Born Inc. is dressing up its PEEPS brand in rich luscious chocolate this Halloween.

Crest and Oral-B launch Pro-Health FOR ME: a complete line of oral care products for tweens.

The world's largest online marketplace unveils the eBay Fashion LookBook -- its first ever shoppable, shareable digital style gallery.

The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.

The launch marks the most dramatic change in the company's visual identity since 1957.

It was oneof the paint industry's greatest success stories: In 1984, The Glidden Company was the third largest producerin America's paint and coatings industry. And then suddenlyin 1986, the brand literally fell off the map. When AkzoNobel acquired theGlidden brand in 2008, one thing was clear: It had to undergo a holisticre-invention of the Glidden brand and restore it to its former glory.

The new meals offerfresh taste with new steaming innovation; fewer, simple ingredients; and new packaging.