The third largest brand in the U.S. sugar substitute category, Truvia natural sweetener, introduces the new multi-million dollar "Sweetness Stories" print, television, digital and social media advertising campaign.
Respondingto consumer demand for products made with natural ingredients, Pepsi-Cola NorthAmerica Beverages is transforming Sierra Mist, its popular lemon-lime soda,into Sierra Mist Natural.
The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.
Throughconsumer insights and open innovation, General Mills grew its internationalWanchai Ferry product line into a leader in the growing frozen meals categoryin the United States.
