Packaging

Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties.

With stores stocking innumerable branded and private label competitors in every category, traditional promises of consumer goods brand quality and safety are no longer sufficient differentiators. Cambashi, a global industry analyst firm, explains why product packaging is taking over as a crucial instrument of brand identity in the retail environment.

The company is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print and experiential activations.

In just five short years, Hamdi Ulukaya transformed a small shuttered dairy plant into a $1 billion business that produces the No. 1 selling Greek yogurt brand in America. He is now being honored amongst an elite group of innovators, pioneers and game-changers across various disciplines for his entrepreneurial spirit and ability to catalyze a consumer-led movement.

CEO Paul Polman details how brands that have made sustainability central to their brand proposition or product innovation accelerated sales during 2012.

Nutrisystem logged revenue declines, from $509.5 million in 2010 to $401.4 million in 2011, due to lower than average sales prices and fewer customer starts. The new retail push is expected to reach new customers.

Mike's Hard Lemonade Co. rolls out beverage innovations with entries into new categories, beer and cider, and providing new ways for consumers to enjoy mike's hard lemonade flavors.