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  • Kraft Puts Commercials into Mobile App

    Kraft Foods Group brand, Oscar Mayer, is leveraging a groundbreaking new mobile application, MONTAJ.

  • U.S. Postal Service Incents CPG Marketers

    If they try it, they'll buy it. That's the message the U.S. Postal Service is sending to consumer packaged goods companies and other marketers with its new mail promotion. Find out more details about this new initiative, including how it hopes to re-invigorate product sampling.

  • Newell Rubbermaid Gets A Fresh Perspective

    Newell Rubbermaid went straight to the source for millennial marketing insights by partnering with more than 150 Philadelphia University industrial design students.

  • Paramount Farms Becomes a Digital Marketing Powerhouse

    Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.

  • SC Johnson Introduces Compostable Ziploc Bags

    Ziploc Brand Compostable Bags, available exclusively online at SCJGreenChoices.com, are designed for use in commercial composting facilities that accept food scraps and compostable bags.

  • Top 10 Most Chosen Consumer Goods Brands

    A new global ranking of fast moving consumer goods brands reveals the brands that are being bought by the most consumers, the most often. Coca-Cola leads the Top 50 list, while some surprising brands, like Maggi, make it into the top 10. And only one brand in the world reaches more than half of the global population.

  • SVEDKA Vodka Launches Bold Campaign

    The company is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print and experiential activations.

  • TalkingRain Expands Product Line

    Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties.
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