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  • Paramount Farms, Red Bull Awarded for Brand Brilliance

    Paramount Farms, Red Bull, Chipotle and All State are the most influential and dynamic brand marketers in the U.S. marketplace today, according to the Brand Activation Association. Take an in-depth look at the winning ad campaigns that motivated consumer behavior, activated response and built brands better than the competition.
  • Amway Leverages Advergaming

    Amway is one of the latest companies to team with the creators of a popular mobile game in Korea to connect with its 5 million players.

  • Nestle Dreyer's Launches Coconut Waters Bars

    The Outshine brand will include Dreyer's Fruit Bars, which will now be known as Dreyer's Outshine fruit bars, as well as six new flavors launching in April 2013.
  • Bumble Bee Foods Unveils New eBook

    The seafood brand is expected to inspire healthy, active lifestyles and continues to evolve its wellness brand platform.
  • Burt's Bees Partners for Natural Pet Care Line

    Burt's Bees Natural Pet Care will be available at pet specialty stores, including Petco and PetSmart, beginning April 2013.

  • Nestle Looks at Frozen Food Habits

    The new survey conducted by Nestl reveals how frozen food fits into everyday lives at home and work.
  • Pepsi Launches First New Bottle In 16 Years

    The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year.
  • Post-it Brand Announces Mobile Line

    This comprehensive line offers Pockets, Full Adhesive Notes, Flags, Tabs, Notes, Dispensers and Writing Tools in unique new dispensers and product pairings designed for a mobile lifestyle.
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