The growth of food waste consciousness, mini-meals, gluten-free products and mainstream veganism top the consumer health trends expected to make headlines in 2013. Certainly, they will each have major implications for marketers and retailers looking to sway consumer opinion in the new year and beyond. Is your company on top of these trends?
Kraft Foods Group, Inc. has revved up its innovation pipeline to bring more than 40 exciting foods and beverages to the table. This is the first comprehensive new products launch since Kraft became an independent public company in October.
New product launches continue the momentum generated by other recent new breakfast products, including Krave cereal, which was the most successful cereal launch in the category in the last 20 years.
From fresher frozen meals to food trucks for dogs, consumers can expect to see a variety of interesting trends to tickle the tummy in 2013. Nestl, the worlds leading nutrition, health and wellness company, recently issued some predictions destined to please the palates of all family members, including pets.
The partnership will intertwine the Coca-Cola brand into HSNs programming events throughout the year and include the most extensive online store of Coca-Cola merchandise in the world, HSN merchandise added to the My Coke Rewards store for Coke fans, as well as engaging programming and unique multi-platform content throughout the year.
The Coca-Cola Company and Select Milk Producers, Inc. will acquire equity stakes in the newly-created Fair Oaks Farms Brands, LLC to drive growth and expansion of Core Power and to create an innovative portfolio of brands and products that feature the value-added nutrition of dairy.
The Keurig single cup coffee brewing system was not an overnight success. Little research predicted that it would be a consumer success. But, this disruptive innovation proved to be the exception to the rule. Why? The answer lies in the entrepreneurial, risk-oriented innovation philosophies of the company behind the brand.
The new Goodies Co. box, created by @WalmartLabs, underscores Walmarts commitment to e-commerce and its use of social innovations to create new offerings for consumers.
