Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.
Available since Oct. 1 in dairy aisles, the product will be supported by a major integrated marketing campaign in January, including national advertising, public relations, consumer promotions and digital.
Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today announced six new additions to its comprehensive portfolio of more than 200 existing products. These new products offer a twist on everyday essentials via unique, vibrant designs, meant to make parenting a little more stylish and manageable.
The three varieties are now sold in all Harris Teeter stores, including those in North Carolinathe first state where the product line has been introduced.
The packaged food giant has already eliminated the equivalent of 14 million pounds of salt, or 1 billion teaspoons, from the North American diet annually.
