Packaging

Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.

Visitors to the site will find information about some of the topics that have been in the news, like the role of preservatives and fragrances.

In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow.

Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

A Clorox and Alice.com Facebook flash sale proves social commerce pays off.

The initial Kool-Aid flavors complement the existing co-branded portfolio, which includes several varieties of Crystal Light and Country Time.