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  • Grey Goose Turns Cherry Red

    In conjunction with the launch, GREY GOOSE Vodka premiered its national TV campaign in April on Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel, BET, among others.

  • Digital Investment Opportunities

    Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.

  • Kraft Improves its Environmental Impact

    Today, Kraft employees around the world are using lifecycle thinking to help uncover ways to eliminate waste in manufacturing.

  • Kraft Brand Launches its Largest Ad Campaign

    The Oscar Mayer brand is rolling out one of the largest advertising campaigns in the brand's history to support the launch of Oscar Mayer Selects.

  • Anheuser-Busch Boosts Production of Bud Light Platinum

    Based on SymphonyIRI data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005.

  • P&G Partners with De'Longhi for Braun Brand

    The Braun business associated with the transaction has revenues of approximately 200 million Euro, mainly concentrated in European markets.

  • The Biggest CPG Brand Hits of 2011

    Despite prolonged economic difficulties, 22 percent of consumers are always looking for new products to try. Here, SymphonyIRI reveals 2011s most successful food and beverage and non-foods CPG brands. As youll soon see, both long-established manufacturers and newcomers to the game are providing innovation that is setting the stage for the CPG world of tomorrow.

  • Sara Lee Buys Brazilian Expresso.Coffee

    The company operates more than 1,000 selling points in the 19-million consumer Sao Paulo and Rio de Janeiro regions, where Sara Lee is already the retail market leader.
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