Packaging

Based on SymphonyIRI data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005.

Despite prolonged economic difficulties, 22 percent of consumers are always looking for new products to try. Here, SymphonyIRI reveals 2011s most successful food and beverage and non-foods CPG brands. As youll soon see, both long-established manufacturers and newcomers to the game are providing innovation that is setting the stage for the CPG world of tomorrow.

The Braun business associated with the transaction has revenues of approximately 200 million Euro, mainly concentrated in European markets.

The company operates more than 1,000 selling points in the 19-million consumer Sao Paulo and Rio de Janeiro regions, where Sara Lee is already the retail market leader.

Content marketing has been embraced by brands like General Mills, and more consumer goods companies are joining the ranks everyday. P&G's recent switch in focus on digital marketing is a prime example of this colossal trend. Here is a list of our industry's top content marketers and links to their most successful ventures yet.

This strategic alliance leverages the MEGA Bloks brand and its expertise by bringing Mattel's most powerful properties to life in the fast-growing construction toy category.