Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.
The decision to launch them together was inspired by the more than two million fans on Facebook in the United States alone, about a quarter of whom are female.
The Brookside product line is primarily sold in the U.S. and Canada, and annual net sales of the business are approximately $85 million Canadian dollars.
This new form is made to feature an easy to remove peel off label, contributing to the overall clean, contemporary look of this decorative candle form.
