Packaging

Problem Solving: WD-40 Creates a New Branded Category Solution
Very few brands will ever match the popularity and consumer loyalty of WD-40 Multi Use Product. Silence a squeaky door hinge? Check. Clean crayon from walls? Yes. Dissolve rust from metal surfaces? Unfortunately, not as much as some end users need and want.
Brown-Forman Puts Innovation in a Bottle
Jack Daniel's Tennessee Honey, Southern Comfort Fiery Pepper, Finlandia's flavored vodkas...the liquor category has never looked or tasted so good thanks in part to Brown-Forman Corporation, which put innovation front and center in its long-term growth strategy.

New Products: Here We Come!

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue
WD-40 Launches First Product Line Extension

The new WD-40 Specialist line consists of five products: Rust Release Penetrant Spray; Water Resistant Silicone Lubricant; Protective White Lithium Grease; Long-Term Corrosion Inhibitor; and Rust Remover Soak.
Walmart Unveils Private Label Packaging Icon

A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart unveils the Great For You icon.
Driscoll's Builds Stronger Brand Equity

Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.
Philips Sells Senseo Coffee Brand to Sara Lee

The partnership is expected to increase breakthrough innovation and expand the geographic footprint for SENSEO.
Sobe Markets New Flavors

This year, SoBe celebrated its South Beach roots to set the stage for the newest SoBe skinsuit model.
AXE Makes Scent for Her

The decision to launch them together was inspired by the more than two million fans on Facebook in the United States alone, about a quarter of whom are female.
Nutrisystem Shapes Next-Gen Marketing Program

Nutrisystem leverages Affinnovas innovation platform to identify four top contenders out of over 73 million marketing concepts.

Problem Solving: WD-40 Creates a New Branded Category Solution

Brown-Forman Puts Innovation in a Bottle

New Products: Here We Come!

WD-40 Launches First Product Line Extension

Walmart Unveils Private Label Packaging Icon

Driscoll's Builds Stronger Brand Equity

Philips Sells Senseo Coffee Brand to Sara Lee

Sobe Markets New Flavors

AXE Makes Scent for Her

Nutrisystem Shapes Next-Gen Marketing Program