Packaging

Brown-Forman Puts Innovation in a Bottle
Jack Daniel's Tennessee Honey, Southern Comfort Fiery Pepper, Finlandia's flavored vodkas...the liquor category has never looked or tasted so good thanks in part to Brown-Forman Corporation, which put innovation front and center in its long-term growth strategy.
New Products: Here We Come!
CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue

Prepare to Launch: Breathable Foods Breathed Life into New Product

Breathable Foods aims to revolutionize the delivery of nutrients and sensations using novel aerosol delivery forms. In late 2010, the company prepared to launch its flagship offering, which delivers and airborne shot of caffeine in a compact inhaler the size of a lipstick.
WD-40 Launches First Product Line Extension

The new WD-40 Specialist line consists of five products: Rust Release Penetrant Spray; Water Resistant Silicone Lubricant; Protective White Lithium Grease; Long-Term Corrosion Inhibitor; and Rust Remover Soak.
Walmart Unveils Private Label Packaging Icon

A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart unveils the Great For You icon.
Philips Sells Senseo Coffee Brand to Sara Lee

The partnership is expected to increase breakthrough innovation and expand the geographic footprint for SENSEO.
Driscoll's Builds Stronger Brand Equity

Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.
AXE Makes Scent for Her

The decision to launch them together was inspired by the more than two million fans on Facebook in the United States alone, about a quarter of whom are female.
Sobe Markets New Flavors

This year, SoBe celebrated its South Beach roots to set the stage for the newest SoBe skinsuit model.
Nutrisystem Shapes Next-Gen Marketing Program

Nutrisystem leverages Affinnovas innovation platform to identify four top contenders out of over 73 million marketing concepts.

Brown-Forman Puts Innovation in a Bottle

New Products: Here We Come!

Prepare to Launch: Breathable Foods Breathed Life into New Product

WD-40 Launches First Product Line Extension

Walmart Unveils Private Label Packaging Icon

Philips Sells Senseo Coffee Brand to Sara Lee

Driscoll's Builds Stronger Brand Equity

AXE Makes Scent for Her

Sobe Markets New Flavors

Nutrisystem Shapes Next-Gen Marketing Program