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  • Chiquita Joins USDA MyPlate Program

    Chiquita will begin by placing the MyPlate icon on its healthy snacking products across North America to point consumers to the place where they can get science-based nutrition guidance.

  • Ciao Bella Gelato Revamps Packaging

    A new solution helps the premier gelato maker select a new packaging design expected to improve its appeal to customers.

  • WONKA Taps YouTube

    WONKA launches its first branded 360-degree interactive video in United States with a new WONKA YouTube channel.

  • L'Oreal Launches iAd

    L'Oréal USA will launch the first beauty iAd for iPad with a campaign for L'Oral Paris later this month.

  • Hain Celestial Promotes Basic Labeling

    The Hain Celestial Group announces its continued commitment to a Back-to-Basics Approach to Product Labeling and for all consumer packaged goods companies to adopt truth-in-labeling standards.

  • Social Media and Downstream Data

    Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...

  • PepsiCo Tests Reduced-Sugar Cola Innovation

    Pepsi NEXT leverages both the formulation expertise of PepsiCo's R&D team and Pepsi's understanding of the evolving preferences of U.S. consumers.

  • Lance Markets Family Fun

    The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.
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