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Packaging

  • Easy Spirit Pumps Up Marketing

    The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to "Pump up the Jam," wearing the Parnella pump.

  • Immaculate Baking Revamps Package Design

    To support an expansion in distribution, the companys marketing team undertook a package redesign and developed five alternative package design themes with the help of Affinnova Inc.

  • Chiquita Sponsors MyPlate Nutrition

    As part of Chiquita's efforts to improve world nutrition, a newly designed, social media-integrated Chiquita.com website will launch in October.

  • Amway Does the Twist

    NUTRILITE Fruits & Vegetables 2GO Twist Tubes provide the natural antioxidant equivalent of two of the nine to 13 recommended servings of fruits and vegetables a day in a convenient, squeezable tube.

  • Kraft Gives Oreo a Makeover

    To help launch the new cookie, the OREO Brand has enlisted the help of both OREO fans and Team DSRL, including Shaquille O'Neal, Eli Manning Venus Williams, Apolo Ohno and of course, Stufy, the DSRL mascot.

  • Windex is Going Miniature

    The launch of Windex Mini comes on the heels of Johnson's speech at the 2011 Fortune Brainstorm Green conference in April 2011.

  • Snack Factory Innovates in a Crunch

    Like most small companies, innovation is a vital part of Snack Factory's business strategy for its Pretzel Crisps brand. Here's how the company entered the growing Bold & Spicy category in record time.

  • Black & Decker Gets a New Grip on Innovation

    Black & Decker satisfies a do-it-yourself consumer need with the introduction of the SureGrip All-In-One Laser Level.
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