Packaging

Anheuser-Busch Boosts Production of Bud Light Platinum
Based on SymphonyIRI data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005.
The Biggest CPG Brand Hits of 2011
Despite prolonged economic difficulties, 22 percent of consumers are always looking for new products to try. Here, SymphonyIRI reveals 2011s most successful food and beverage and non-foods CPG brands. As youll soon see, both long-established manufacturers and newcomers to the game are providing innovation that is setting the stage for the CPG world of tomorrow.

P&G Partners with De'Longhi for Braun Brand

The Braun business associated with the transaction has revenues of approximately 200 million Euro, mainly concentrated in European markets.
Sara Lee Buys Brazilian Expresso.Coffee

The company operates more than 1,000 selling points in the 19-million consumer Sao Paulo and Rio de Janeiro regions, where Sara Lee is already the retail market leader.
Top Content Marketers in Consumer Goods

Content marketing has been embraced by brands like General Mills, and more consumer goods companies are joining the ranks everyday. P&G's recent switch in focus on digital marketing is a prime example of this colossal trend. Here is a list of our industry's top content marketers and links to their most successful ventures yet.
MEGA Brands, Mattel Announce Worldwide Licensing Partnership

This strategic alliance leverages the MEGA Bloks brand and its expertise by bringing Mattel's most powerful properties to life in the fast-growing construction toy category.
Kraft to Change Global Snacks Company Name

The North American grocery company will retain the iconic Kraft Foods name: The name changes will become effective upon its separation before the end of 2012.
OREO Turns 100 Years Young

Magic happened on March 6, 1912 when two decoratively embossed chocolate-flavored biscuits met up with a rich crme filling: OREO was born! In honor of this milestone, the infamous cookie brand is helping fans worldwide to celebrate, introducing a brand new Oreo and launching a new integrated ad campaign.
Kraft Launches MilkBite Milk & Granola Bars

The food manufacturer introduces its first snack to feature real milk in convenient granola bar form.
General Mills Acquires Food Should Taste Good

The natural snackfood brand will become part of Small Planet Foods, General Mills natural and organic products business and will join the divisions category-leading Cascadian Farm, Muir Glen and LRABAR brands.

Anheuser-Busch Boosts Production of Bud Light Platinum

The Biggest CPG Brand Hits of 2011

P&G Partners with De'Longhi for Braun Brand

Sara Lee Buys Brazilian Expresso.Coffee

Top Content Marketers in Consumer Goods

MEGA Brands, Mattel Announce Worldwide Licensing Partnership

Kraft to Change Global Snacks Company Name

OREO Turns 100 Years Young

Kraft Launches MilkBite Milk & Granola Bars

General Mills Acquires Food Should Taste Good