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  • Kraft to Change Global Snacks Company Name

    The North American grocery company will retain the iconic Kraft Foods name: The name changes will become effective upon its separation before the end of 2012.

  • OREO Turns 100 Years Young

    Magic happened on March 6, 1912 when two decoratively embossed chocolate-flavored biscuits met up with a rich crme filling: OREO was born! In honor of this milestone, the infamous cookie brand is helping fans worldwide to celebrate, introducing a brand new Oreo and launching a new integrated ad campaign.

  • Kraft Launches MilkBite Milk & Granola Bars

    The food manufacturer introduces its first snack to feature real milk in convenient granola bar form.

  • General Mills Acquires Food Should Taste Good

    The natural snackfood brand will become part of Small Planet Foods, General Mills natural and organic products business and will join the divisions category-leading Cascadian Farm, Muir Glen and LRABAR brands.

  • Clorox Launches Flash Sale on Facebook

    Clorox's Green Works brand partners with Alice.com to offer the industry's first-of-its-kind flash sale on Facebook.

  • SC Johnson Introduces Low-Waste Cleaners

    The expansion builds on SC Johnson's Windex Mini concentrated refill pilot, launched in July 2011, which aimed to create dialogue and engage consumers.

  • Prepare to Launch: Breathable Foods Breathed Life into New Product

    Breathable Foods aims to revolutionize the delivery of nutrients and sensations using novel aerosol delivery forms. In late 2010, the company prepared to launch its flagship offering, which delivers and airborne shot of caffeine in a compact inhaler the size of a lipstick.

  • Problem Solving: WD-40 Creates a New Branded Category Solution

    Very few brands will ever match the popularity and consumer loyalty of WD-40 Multi Use Product. Silence a squeaky door hinge? Check. Clean crayon from walls? Yes. Dissolve rust from metal surfaces? Unfortunately, not as much as some end users need and want.
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