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  • Nutrisystem Expands into Retail with Walmart

    Nutrisystem logged revenue declines, from $509.5 million in 2010 to $401.4 million in 2011, due to lower than average sales prices and fewer customer starts. The new retail push is expected to reach new customers.

  • Mike's Hard Innovations Enter New Categories

    Mike's Hard Lemonade Co. rolls out beverage innovations with entries into new categories, beer and cider, and providing new ways for consumers to enjoy mike's hard lemonade flavors.

  • Nestle Brand Launches Integrated Marketing Campaign

    To celebrate the nationwide launch, Haagen-Dazs Gelato will be featured in television, print and digital advertising as well as public relations, point of sale materials and a social media-driven consumer promotion.

  • Budweiser Introduces New Can Shape

    The Anheuser-Busch Global Innovation Group has been investigating potential can innovations for several years.

  • Snyder's-Lance Introduces New Products

    The new Lance products and product extensions will begin shipping to major retailers nationwide this month.

  • Nestle Unveils Nutrition Education Campaign

    By providing tips and tools, a new campaign shows how individuals and families can quickly assemble high-quality balanced meals using frozen prepared entrees.

  • Kraft Launches Expansive Brand Campaign

    The new campaign, produced by Saatchi & Saatchi New York and VSA Partners of Chicago, showcases the new CGI-generated Kool-Aid Man in television print, online and mobile creative.

  • Paramount Farms, Red Bull Awarded for Brand Brilliance

    Paramount Farms, Red Bull, Chipotle and All State are the most influential and dynamic brand marketers in the U.S. marketplace today, according to the Brand Activation Association. Take an in-depth look at the winning ad campaigns that motivated consumer behavior, activated response and built brands better than the competition.
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