Loyalty Marketing

New technology links Kellogg's Family Rewards with U.S. retailer frequent shopper cards; No more codes

Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.

The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd.

Walmart has officially rolled out its Beauty Sample Box and Baby Sample Box subscriber programs in partnership with New York-based BrandShare. 

Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives.

Retailers like Whole Foods and Wal-Mart are even joining for a piece of the grocery delivery service category. So, CGT sat down with Richard Demb, CEO and Founder of Abe's Market (named by Forbes as one of The 25 Most Innovative Consumer and Retail Brands) to discuss the growing online grocery shopping trend, and how to differentiate from the competition.

The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.

Facebook joins IBM Commerce THINKLab to help accelerate collaborative innovation for clients.