Loyalty Marketing

Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.

A digital engagement solution that seeks to maximize trial response may turn anonymous samplers into known consumers.

While the results of Amazon's first ever Prime Day are hard to argue with 18% order increase over best Black Friday return and single day record for Prime signups more than a handful of customers felt cheated by the e-commerce giant's flash sale approach. See how the retailer disappointed shoppers.

Greek Yogurt brand Chobani introduces new Chobani Flip products, new flavors, and new packaging as part of its largest portfolio expansion to-date.

Norwalk, Connecticut-based agency Hunter Straker has introduced a proprietary behavior-tracking tool that analyzes 57 digital touchpoints along the path to purchase. 

Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami. The free-ticketed concert experience will feature J Alvarez and Chino y Nacho.

LEGO Systems, Inc. announces a slate of activities and events to commemorate 15 years of fun at San Diego Comic-Con.

A new study commissioned by Tyson Convenience Foodservice in partnership with Anheuser-Busch identified a variety of opportunities for convenience store operators to drive growth through prepared food snack sales.