Loyalty Marketing

A new study commissioned by Tyson Convenience Foodservice in partnership with Anheuser-Busch identified a variety of opportunities for convenience store operators to drive growth through prepared food snack sales.

The CIO is emerging as a key leader in driving the digital and marketing transformation required for consumer goods companies to win in todays digital marketplace.

L'Oreal USA today announces an open call for nominations for the fourth annual Women in Digital NEXT Generation Awards to encourage and empower women to pursue careers in the fields of digital marketing, technology and IT.

What if we did, or could own the consumer? And, what if we used the notion of ownership as a principle of stewardship and service. We would be asking ourselves how do we best serve the consumer for whom weve been commissioned with this onerous responsibility. How many of us actually use that mindset to drive why we do things, what we do, and how we do it?

Retail Solutions Inc. launches ansa, which automatically measures store-level sales for every digital campaign to ensure maximum impact.

New technology links Kellogg's Family Rewards with U.S. retailer frequent shopper cards; No more codes

Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.

The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd.