Loyalty Marketing

The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.

Birchbox has added its first in-house makeup, expanding into product development with the launch of LOC (Love of Color). Find out what the company plans for its private label line.

Find out how a new online tool from The Yankee Candle Company, Inc., lets consumers personalize candles.

A new report released by Delicato Family Vineyards reveals key insights into the Premium 3-Liter Box wine consumer.

Launched in 1935, KitKat has become one of the worlds top consumer goods brands in social media, thanks toits knack for leveraging moment marketing the ability to move fast and leverage topical or news events.

RevTrax, New York, has launched a digital engagement solution called Sampling Insights that is designed to turn an in-store, offline transaction into a digital one.

Coca-Cola and E. & J. Gallo Winery both won 2015 CPG Awards for Innovation and Creativity. Find out what set them apart.

Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.