Launched in 1935, KitKat has become one of the worlds top consumer goods brands in social media, thanks toits knack for leveraging moment marketing the ability to move fast and leverage topical or news events.
RevTrax, New York, has launched a digital engagement solution called Sampling Insights that is designed to turn an in-store, offline transaction into a digital one.
CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.
Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.
Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.
