Loyalty Marketing

CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.

CGT's Editors give you a sneak peek into the trends and topics discussed in this month's issue.

Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.

Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.

A digital engagement solution that seeks to maximize trial response may turn anonymous samplers into known consumers.

While the results of Amazon's first ever Prime Day are hard to argue with 18% order increase over best Black Friday return and single day record for Prime signups more than a handful of customers felt cheated by the e-commerce giant's flash sale approach. See how the retailer disappointed shoppers.

Greek Yogurt brand Chobani introduces new Chobani Flip products, new flavors, and new packaging as part of its largest portfolio expansion to-date.

Norwalk, Connecticut-based agency Hunter Straker has introduced a proprietary behavior-tracking tool that analyzes 57 digital touchpoints along the path to purchase.