Loyalty Marketing

CGT honors Lactalis American Group, Inc. for using technology to encourage trials and drive sales via couponing opportunities, and serving ads to consumers who are browsing within a digital grocery environment.

E-commerce is the fastest growing retail market in Europe, despite the majority of online trade being limited to within each states own borders. Here, Matt Duncombe, partner at DLA Piper, explains how the EU Consumer Rights Directive (coming up on its 1 year anniversary) offers protection to consumers buying across borders and guidance to global retailers in managing their online sales. Specifically, Duncombe highlights nine aspects of the directive and discusses what they mean for online retailers.

New Partners Deliver Digital Shopper Solution. News America Marketing, New York, has partnered with Boston-based programmatic advertising solution provider OwnerIQ on the release of a new product the two companies say is a powerful combination of geo-scoring and shopper data that is unique in the industry. 

The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.

Birchbox has added its first in-house makeup, expanding into product development with the launch of LOC (Love of Color). Find out what the company plans for its private label line.

Find out how a new online tool from The Yankee Candle Company, Inc., lets consumers personalize candles.

A new report released by Delicato Family Vineyards reveals key insights into the Premium 3-Liter Box wine consumer.

Launched in 1935, KitKat has become one of the worlds top consumer goods brands in social media, thanks toits knack for leveraging moment marketing the ability to move fast and leverage topical or news events.