Loyalty Marketing

Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.

Dove and Twitter launch a new tech tool to analyze tweets.

Kantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns.

IRI, Chicago, recently launched IRI Lift, a real-time digital advertising solution that measures offline sales lift. 

The annual BrandSpark American Shopper Study reveals over 100 categories of most trusted consumer packaged goods brands as voted by more than 38,000 Americans. Find out which brands made the list.

Collaborative effort with Walgreens spells three-way success during the back-to-school season

Dove and Twitter launch a new technology that analyzes tweets about appearance to help realize the emotional effect of online words.

Starbucks announced that in April its My Starbucks Rewards program will become Starbucks Rewards. So what does this mean for loyal customers?