Loyalty Marketing

The annual BrandSpark American Shopper Study reveals over 100 categories of most trusted consumer packaged goods brands as voted by more than 38,000 Americans. Find out which brands made the list.

Collaborative effort with Walgreens spells three-way success during the back-to-school season

Dove and Twitter launch a new technology that analyzes tweets about appearance to help realize the emotional effect of online words.

Starbucks announced that in April its My Starbucks Rewards program will become Starbucks Rewards. So what does this mean for loyal customers?

Pokmon celebrates 20 years since the first video games launched in Japan for the Game Boy system. To celebrate, TOMY will release one retailer-exclusive Mythical Pokmon each month.

Explore Coca-Cola India's new flavored milk offering and the company's plans to roll it out across the country.

From growth in omnichannel retailing to a relentless focus on cost efficiency, consumer packaged goods companies (CPGs) should expect big changes in 2016. Find out the five key trends CPGs should expect in 2016.

Starbucks will double its digital investment in 2016. Find out what four key digital initiatives the global giant has planned and how its digitally focused strategy will redefine the customer experience.