Loyalty Marketing

Dove and Twitter launch a new tech tool to analyze tweets.

IRI, Chicago, recently launched IRI Lift, a real-time digital advertising solution that measures offline sales lift. 

The annual BrandSpark American Shopper Study reveals over 100 categories of most trusted consumer packaged goods brands as voted by more than 38,000 Americans. Find out which brands made the list.

Collaborative effort with Walgreens spells three-way success during the back-to-school season

Dove and Twitter launch a new technology that analyzes tweets about appearance to help realize the emotional effect of online words.

Starbucks announced that in April its My Starbucks Rewards program will become Starbucks Rewards. So what does this mean for loyal customers?

Explore Coca-Cola India's new flavored milk offering and the company's plans to roll it out across the country.

Pokmon celebrates 20 years since the first video games launched in Japan for the Game Boy system. To celebrate, TOMY will release one retailer-exclusive Mythical Pokmon each month.