Loyalty Marketing

A Note from RSi -- October 2014
Once again, RSi had the pleasure of moderating the Downstream Data Share Group at this years CGT Business Technology Leadership event. We were excited to have a great group of participants from all different backgrounds, sharing and collaborating on Creating Digital Demand in store. Weve seen the retail landscape become increasingly digitized and customer centric and felt it was time to discuss promotions that touch every phase of the path to purchase.
Mondelez Gets Emotional in Latest Campaign
Emotional connection is the focus of Cadbury Chocolates multichannel campaigns based on Idomoo Personalized Video.

Starbucks, Costa Coffee Lead on Social Media

Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.
Out Far and In Deep: Embracing the Digital Path to Purchase and Cognitive Computing

Cognitive computing will enable CPG firms to venture out far and plunge into the analytic depths of Big Data at just the right moment in history.
Avon Launches Redesigned E-Commerce Site

To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore.
Food and Bev CEOs Commit to Marketing Policy

Some of the worlds largest global food and beverage companies strengthen their common commitments on responsible marketing to children with a new policy.
Anheuser-Busch Pilots Facebook Mobile Gifting

Anheuser-Busch partners with Gratafy for a pilot campaign on Facebook where consumers can now send friends in select cities a beer with a few taps on their smartphone.
3 Social Media Trends in the Consumer Marketplace

Mintel identifies and highlights three new trends in online consumer marketplace behavior this quarter that are helping shape the social media landscape.
Hershey Updates its Corporate Brand, Unveils New Logo

The broad makeover of the confectionery companys corporate branding includes a new global visual identity that supports its global growth vision.
Latino Shoppers Mirror Habits of American Consumers

Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment

A Note from RSi -- October 2014

Mondelez Gets Emotional in Latest Campaign

Starbucks, Costa Coffee Lead on Social Media

Out Far and In Deep: Embracing the Digital Path to Purchase and Cognitive Computing

Avon Launches Redesigned E-Commerce Site

Food and Bev CEOs Commit to Marketing Policy

Anheuser-Busch Pilots Facebook Mobile Gifting

3 Social Media Trends in the Consumer Marketplace

Hershey Updates its Corporate Brand, Unveils New Logo

Latino Shoppers Mirror Habits of American Consumers