Loyalty Marketing

Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.

The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.

Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.

More than 25 food and beverage manufacturers are partnering with Engage3, a retail intelligence and digital marketing solution provider, to offer consumers a new shopping experience.

After conducting high-level research into the into the strategies employed by Fortune 500 companies across the United States, Mintel singles out the top five trends in online consumer marketplace behavior this quarter some of which you may never have seen coming. Find out how social media-savvy brands, like Wawa, Apple, Amazon and Lay's, are realizing results by tackling these timely trends.

Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.

New York-based Initiative, the digital media agency of record for MillerCoors, helped to identify and execute these various partnerships.

Unilever has become the first company to activate Brandtones automated mobile marketing platform and engage directly with mobile phone users in the worlds fastest growing markets.