Loyalty Marketing

Lipton Iced Tea launches the first video in a three-part comedic film series produced in partnership with actress Kristen Bell.

Within 24 hours of identifying its one-millionth Facebook fan, mike's hard lemonade created a new logo and packaging, updated its website, Facebook and Twitter properties to reflect the new name.

Their complimentary points-based loyalty program allows members to earn points every time they shop, connect and share, both in stores and online.

The new products offer new angles, heads, grips and more coverage.

The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.

Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.

The Goodyear Tire & Rubber Company selects ten finalists in its national "Name the Blimp" contest for its newest airship.

Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.