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Loyalty Marketing

  • Kellogg Keeps Digital Shoppers in Mind

    It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.

  • Five Trends to Follow in Retail

    Despite the e-commerce boom, brick-and-mortar stores should still account for approximately 85 percent of U.S. retail sales in 2025. But that doesn't mean your company should stand still. Here, McKinsey & Company identifies five trends will most impact on the industry, from demographic changes to emerging retail business models.

  • Bolthouse Farms Tests New Marketing

    A new social media engagement program scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use.

  • Quaker Oats Brand Mascot to Support Movember Movement

    "Larry the Quaker Guy" grows a mustache to raise awareness for men's health cause.

  • Lindt USA Revamps Web Site

    The premium chocolatier celebrates its web site with exclusive products, a free shipping offer and gift-with-purchase promotion.

  • Inside the Omnichannel Shoppers Head

    A new study exploring how todays consumers have dramatically changed the way they interact with brands found that 100 percent of consumer brand manufacturers plan to increase their mobile marketing spend with 44 percent predicting increases of more than 10 percent.

  • CVS/pharmacy Reinvents the Sales Circular

    Customers can now sign up for myWeekly Ad, a digital circular experience powered by the CVS/pharmacy ExtraCare program serving up a personalized version of the sales ad for each customer.

  • Energizer Personal Care Inks Trade Promotion Analytics Deal

    TABS Group will provide a suite of services to help Energizer measure and optimize its promotional spending through the trade.
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