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Loyalty Marketing

  • Miller Brings Back The Original Lite Can

    The Original Lite Can features the high quality ingredients and the unique brewing process.

  • Eggland's Best Names First-Ever Chief Egg Officer

    Three Finalists in the Eggland's Best "Chief Egg Officer Search" contest rose to the top for their creative written responses and videos.

  • Astra Sweets Gains Real-Time Customer Insights

    Astra Sweets Frisia brand uses mobile surveys taken on consumers smartphones and tablets as part of an on-pack promotion, collecting first-hand feedback and images at the time of experience.

  • Seasons Greetings

    The Celestial Seasonings brand offers six handcrafted, all-natural holiday teas that capture the traditional flavors of the season.

  • Unilever Helps Digital Marketing Firms to Go Global

    A new program offers tech companies cash and mentorship to work with Unilever brands and expand to new markets.

  • Unilever Launches Project Sunlight

    The consumer products company teams with new mom Fergie on Universal Children's Day and marks the launch with donations to help two million children.

  • Building Brand Advocacy through Digital Consumer Engagement

    With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend.

  • Kellogg Keeps Digital Shoppers in Mind

    It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.
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