Skip to main content

Loyalty Marketing

  • Top 10 Most Chosen Consumer Goods Brands

    A new global ranking of fast moving consumer goods brands reveals the brands that are being bought by the most consumers, the most often. Coca-Cola leads the Top 50 list, while some surprising brands, like Maggi, make it into the top 10. And only one brand in the world reaches more than half of the global population.

  • SVEDKA Vodka Launches Bold Campaign

    The company is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print and experiential activations.

  • TalkingRain Expands Product Line

    Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties.

  • Budweiser Introduces New Can Shape

    The Anheuser-Busch Global Innovation Group has been investigating potential can innovations for several years.

  • U.S. Consumers Love Brands that Love Them

    A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.

  • Fathead Accelerates Customer Acquisition Growth

    Fathead will use a solution from eWayDirect, to generate new online customers and prospects to meet its aggressive customer acquisition goals.

  • Paramount Farms, Red Bull Awarded for Brand Brilliance

    Paramount Farms, Red Bull, Chipotle and All State are the most influential and dynamic brand marketers in the U.S. marketplace today, according to the Brand Activation Association. Take an in-depth look at the winning ad campaigns that motivated consumer behavior, activated response and built brands better than the competition.

  • Amway Leverages Advergaming

    Amway is one of the latest companies to team with the creators of a popular mobile game in Korea to connect with its 5 million players.

X
This ad will auto-close in 10 seconds