Loyalty Marketing

Kimberly-Clark Sets Digital Marketing Program Record
A recent Huggies marketing program realized a whopping 56 percent click-through and 55 percent e-mail open rate, which drove 630,000 visitors to Huggies' site. Social referrals amplified the campaign reach by about 700 percent, proving that consumers today seek advice from friends and peers for product insights and deals, before making purchase decisions.
Pinterest Beats Facebook on Shopping Engagement
A new industry study finds that while Facebook and Pinterest each serve their online shopping communities with preferred shopping activities, Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

Hungry Jack Taps Consumers for Recipes

By simply looking to their pantry, consumers can get creative and explore the versatility of common staples.
Home Furnishings Retailer Renews Credit/Loyalty Partnership

This year, the retailer introduced a rewards-based credit card that allows customers to earn rewards across all three of its retail brands; for every $200 spent, shoppers will receive a $10 reward that can be used at any of the three brands.
Munchkin Reveals 2013 Product Innovations

Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today announced six new additions to its comprehensive portfolio of more than 200 existing products. These new products offer a twist on everyday essentials via unique, vibrant designs, meant to make parenting a little more stylish and manageable.
Mondelez International Launches Mobile Marketing Initiative

The program will pair the newly named companys power brands with select start-ups to not only accelerate and scale existing mobile innovations, but also incubate brand new mobile ventures, each in just 90 days.
Nestle Searches for Young Leaders

The program will honor 18 extraordinary young people who demonstrate good citizenship, a strong academic record, and show how they have made a meaningful contribution to their school or community.
Burt's Bees Abuzz to Find No. 1 Fan

The natural lip balm company is on a mission to award a Natural Champion with a weekend extravaganza of pampering and products.
Walmart Partnership Pushes Healthier Food

The new program offers a five-percent savings on products that qualify, including fresh fruits, vegetables and low-fat dairy.
Miller Lite Supports Education in Hispanic Community

Miller Lite is partnering with the Dallas Cowboys and the Adelante! U.S. Education Leadership Fund to launch the Scoring for Education program for the second consecutive year.

Kimberly-Clark Sets Digital Marketing Program Record

Pinterest Beats Facebook on Shopping Engagement

Hungry Jack Taps Consumers for Recipes

Home Furnishings Retailer Renews Credit/Loyalty Partnership

Munchkin Reveals 2013 Product Innovations

Mondelez International Launches Mobile Marketing Initiative

Nestle Searches for Young Leaders

Burt's Bees Abuzz to Find No. 1 Fan

Walmart Partnership Pushes Healthier Food

Miller Lite Supports Education in Hispanic Community