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Loyalty Marketing

  • Lays Taps Consumers for Next Chip Flavor

    The "Do Us A Flavor" contest is launched in Times Square at the first-ever Lay's brand flavor store: A contest winner will be awarded $1 million.

  • O Canada, Land of Retail Opportunity

    With fewer chains and little competition from online shopping, Canada represents a strong expansion opportunity for U.S. retailers according to WSL/Strategic Retail. The study finds 64 percent of Canadians can still afford to shop beyond the basics.

  • Hallmark Innovates Milestones to Moments

    With strong consumer relationships, brand trust and a 100-year-old heritage, Hallmark Cards, Inc. has been trusted with marking milestones in consumers' lives. So, the company decided to transform how it innovates and engages its consumer.

  • Tom's of Maine Launches Recycling Initiative

    In keeping with the Tom's of Maine stewardship model, this free collection program enables consumers to keep packaging out of landfills.

  • Nine West Takes Big Digital Step

    With the Channel 9 network, Nine West illustrates a commitment to provide real multi-platform branded experiences to consumers globally.

  • P&G Taps Olympians for Social Media Campaign

    Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

  • Social Collaboration Success

    Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

  • Innovative Shopping

    A Clorox and Alice.com Facebook flash sale proves social commerce pays off.
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