Loyalty Marketing

Windsor Foods is finding new ways to leverage consumer data to drive brand objectives and strategies, and measure the impact of marketing on sales.

Organic and natural meat company Applegate is loved and adored by consumers for the people behind its brand as much as it is for great products. The company's VP of Digital Media explains why in this month's cover story.

Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.

Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.

At any point in time a CPGs Marketing organization is running various kinds of consumer engagement programs. Sampling campaigns via print media, Facebook contests, Internet QR code raffles are all common today. The key is to listen to the consumers thoughts that are reflected in these interactions like digital fingerprints we leave behind.

Luxury brand Stuart Weitzman, uses SocialFlow to execute its Facebook campaigns to shape its international retail strategy.

The Internet, including social media, is increasingly at the heart of everything people do, changing the way consumers interact with one another and the commercial world around them. Expert social media analysts from Mintel announce the top five trends in online consumer marketplace behavior, including their impact on the current social media marketplace.

As consumer adoption of smartphones and tablets in the United States reaches critical mass, retailers are eagerly looking for ways to optimize their digital marketing campaigns across various devices. And, 40 percent plan to hire for open positions in marketing analytics in 2013, reflecting the need to wrestle down volumes of marketing data to create more effective interactions and an improved customer experience.