Loyalty Marketing

In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.

The lawsuit, which also names as defendants Pinnacle Foods and Hillshire Brands, accuses the companies of failing to pay Harrington and her heirs an equitable fair share of royalties from the pancake mix and syrup brand that uses her likeness and recipes.

Nestls milk drink brand Nido creates a free interactive educational app to encourage children to read, stick to daily routines, like brushing their teeth and improve their memory and attention.

Fans have a chance to be part of the next chapter of Twinkies history and be featured in the new comeback edition of The Twinkies Cookbook.

The Share a Coke campaign will be supported through a nationwide advertising and marketing campaign.

Lipton Iced Tea launches the first video in a three-part comedic film series produced in partnership with actress Kristen Bell.

Within 24 hours of identifying its one-millionth Facebook fan, mike's hard lemonade created a new logo and packaging, updated its website, Facebook and Twitter properties to reflect the new name.

Their complimentary points-based loyalty program allows members to earn points every time they shop, connect and share, both in stores and online.