Loyalty Marketing

Mintel identifies and highlights three new trends in online consumer marketplace behavior this quarter that are helping shape the social media landscape.

The broad makeover of the confectionery companys corporate branding includes a new global visual identity that supports its global growth vision.

Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment

A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.

Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.

In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.

The lawsuit, which also names as defendants Pinnacle Foods and Hillshire Brands, accuses the companies of failing to pay Harrington and her heirs an equitable fair share of royalties from the pancake mix and syrup brand that uses her likeness and recipes.

Nestls milk drink brand Nido creates a free interactive educational app to encourage children to read, stick to daily routines, like brushing their teeth and improve their memory and attention.