Entertainment Tie-ins / Licensing

The "Barbie BCause" collection reuses excess Barbie fabrics and trimmings to create handbags, pillows, diaries, totes and other eco-friendly accessories.

Kraft Foods Inc. showcased more than 70 new food and beverage products in an Internet-based virtual world at the 2007 Food Marketing Institute (FMI) Supermarket Convention last month in Chicago.

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year.

Coors Brewing Company executives, employees and distributors are joining forces to build awareness and trial of the company's latest innovation, the Cold Activated Bottle.

Crocs Inc. enters into a licensing agreement with Marvel Entertainment Inc. to produce Crocs footwear and Jibbitz charms featuring characters ripped from the pages of Marvel's comic books, including Captain America, The Fantastic Four, The Incredible Hulk, Spider-Man and The X-Men.

General Mills and Curves partner to launch a weight management brand and four new products under the Curves name.

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year and its first national campaign featuring the new Maytag Repairman, played by Clay Jackson who was recently discovered during a nationwide, public search involving more than 1,500 people.

The fast-growing independent energy drink company, Bliss Beverage, announces a major agreement with Wal-Mart that will significantly increase distribution of Socko Energy beverages in the United States.