Jordache Pockets Heidi Klum for Next Campaign
Jordache Enterprises unveils its latest advertising campaign featuring the supermodel, designer, entrepreneur and famed TV personality Heidi Klum. The Fall 2007 campaign summons old Hollywood glamour and is inspired by the classic Helmut Newton silhouettes of the 1930s. In the campaign, Klum wears the classic Jordache falcon crest skinny jeans in dark indigo, sold in high-end retail stores as well as at select Macy's and Urban Outfitters nationwide. The multifaceted campaign will include an integrated viral component, bicoastal outdoor presence and print ads that will run in national publications beginning this month. "We are excited to be working with Heidi Klum," says Liz Berlinger, president of Jordache Enterprises. "She has a fashion edginess and classic sophistication that represents our new styling and direction this season. And with her success as a supermodel, business woman and mother, Heidi embodies the sexy confidence that the Jordache brand is about."