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Entertainment Tie-ins / Licensing

  • Baskin-Robbins and Hershey's Concoct New Ice Cream Treats

    Baskin-Robbins teams up with The Hershey Company to create 13 candy-infused ice cream concoctions.
  • Hasbro Appoints New CEO

    Hasbro Inc. announces that Alfred J. Verrecchia will step down as CEO and be replaced by Chief Operating Officer Brian Goldner, effective May 22.
  • Johnson's Launches Comprehensive Marketing Campaign

    In an effort to appeal to today's modern moms, particularly the growing number of moms online, Johnson's is launching a new comprehensive marketing campaign focused around the theme and power of a mother's touch.
  • Coors Rewards Designated Drivers with Super Bowl Tickets

    The HERO Campaign for Designated Drivers, a national grassroots drunk driving prevention organization, is teaming up with Coors Brewing Company to reward safe driving and alcohol responsibility.
  • Coca-Cola Resolves To Support Exercise

    Coca-Cola North America enters into a two-year agreement with ExerciseTV, the first comprehensive, on-demand network dedicated to fitness, sports training and motivational programming.
  • Coors Rewards The Designated Driver

    The HERO Campaign for Designated Drivers, a national grassroots drunk driving prevention organization, is teaming up with Coors Brewing Company to reward safe driving and alcohol responsibility.
  • Coke Gives Back

    This holiday season,the Coca-Cola Company is donating 100,000 gifts to the Marine's Toys for Tots Foundation and is asking consumers to help make that number grow even larger.
  • Nike and Levi's Partner On Men's Only Collection

    To further define the sport-fashion market, Nike Inc.'s Jordan Brand division and Levi Strauss & Co. form a collaborative partnership to create a limited number of toe-to-head fashion packages for collectors and fans of both brands.
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