Digital Marketing

CGT looks at emerging technologies. This week: AD Persistence's digital advertising protocol.

Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign. 

PepsiCo has entered into a definitive agreement to acquire Be & Cheery, one of the largest online snacks companies in China.

The apparel and footwear company’s filing with the Securities and Exchange Commission on Feb. 14 reports it plans to raise $100 million in common stock.

For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a marketing disruptor.

Brandless, the DTC consumer goods company that flew its flag on generic branding and packaging, ceased operations this week.

Marketing tech provider Aki Technologies has developed its first division dedicated solely to consumer packaged goods.

Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season.