Digital Marketing

The campaign might have once been more fitting for April Fool’s Day, but it landed perfectly in today’s world of vaguely defined days.

Taking a closer look at the consumer behaviors and mindsets that are driving the shift toward direct-to-consumer memberships.

Chobani is throwing its weight behind a new initiative supporting local food banks.

Mobile rewards and payments provider Ibotta is teaming with consumer goods companies to raise awareness of paper waste.

For CPG manufacturers, managing real-time supply and demand chain issues to support customers during the crisis has inspired new ways of working, innovative thinking and super-fast decision-making.

In an era in which more consumers are cooking at home thanks to social distancing, Hormel Foods is using Instagram to connect with them right in their kitchens.

Consumer products companies must remain focused on maintaining enterprise resiliency and taking specific actions to recover and grow. Here's how.