Digital Marketing

These are certainly unprecedented times. As a trusted media source, CGT is committed to keeping you informed with accurate and timely news regarding the impact of COVID-19 on the consumer goods community. 

Inmar Intelligence has teamed with mobile payments and rewards platform Ibotta, making Ibotta the first content technology Platform Accelerator in Inmar’s Innovator Ecosystem.

Visual marketing has been capturing the attention of buyers and customers for decades. 

A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.

Dermatology company Galderma is giving its aesthetics portfolio a shot in the arm.

CGT looks at emerging technologies. This week: Reflekt Me’s e-commerce personalization tool.

The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream.

In the face of extreme competition, creating relevance and consumer appeal is now critical to stimulate new growth, and it’s coming in many forms as companies go to great lengths to drive competitiveness.