With the sudden spike of e-commerce spending, brands must invest in their online presence through improvements in both technology and digital presence.
Personalization can serve as a critical tool to help consumer goods brands tackle current challenges head on, and to be prepared for new changes in customer behavior.
Innovative product development and distribution remain central to growing revenue in the grocery space but what does new product introduction entail today?
General Mills is working with its retail partners to ensure its e-commerce business is running at full speed as it prepares for elevated demand to continue throughout the year.