By examining retailer, shopper and point-of-sale data, we can get a better understanding of the ongoing shifts in consumer behavior and use these insights to inform campaign strategies.
Ethical Bean, the fair-trade and organic coffee roaster that includes a QR code on every bag to facilitate traceability, has expanded its footprint within the United States.
Attendees at this year’s Analytics Unite have the rare opportunity to gain insight from a global gathering of some of the most influential figures in the retail and consumer goods industries.
Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.
The CVS Media Exchange offers fully managed ad placements across channels, which aims to create more meaningful ways for CPG brands to connect with customers.
The solutions provider is a fully managed omnichannel advertising service that aims to enable consumer brands to fully optimize online retail channels and help drive increased sales.
How did brands overcome extreme pressure on their supply chain to deliver what retailers need at a time of historical upheaval? Success boils down to addressing four fundamental changes in consumer expectations for their food.
