We are now entering a leadership and management true moment-of-truth — a test, if you will, with everything on the table. Make no mistake: A momentous market shift over the next 24-60 months is afoot.
The addition of CREMO’s “barber-grade” beard, hair, shave prep and skin care products will complement such other Edgewell brands as Jack Black and Bulldog.
Consumer goods suppliers that want to get their products in front of retailers will have to direct their efforts on highlighting benefits from a virtual standpoint thanks to our perpetual state of social distancing.
With the sudden spike of e-commerce spending, brands must invest in their online presence through improvements in both technology and digital presence.
Personalization can serve as a critical tool to help consumer goods brands tackle current challenges head on, and to be prepared for new changes in customer behavior.
