Digital Marketing

Once advertisers realize the levels of strategy that can be executed using these two Amazon platforms in concert, it can drastically impact campaign performance for the better.

While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.  

Here, we caught up with Treasure Data's CPG Industry Solutions Lead, David McCarty to find out how customer data platforms can help CGs build a foundation for future-proof success.

CG companies can tap into this expanding market using a number of social media techniques to drive a connection with this DIY market sector.

We understand that one of the most valuable moments of an event is the chance to meet and engage with high-level speakers within the industry. As such, we’re re-imagining the virtual format to unlock this one-to-one, real-time opportunity.

The program is designed to keep employees engaged by making them a key part of the marketing that drives sales.

Learn how 8 Track Foods was able to launch on the brink of the COVID-19 pandemic and still secure a deal with Whole Foods Market.

The beauty company is launching its Advanced Night Repair Synchronized Multi-Recovery Complex serum into space via an Antares rocket on Sept. 29.