Rite Aid’s new partnership with media and analytics provider Quotient will enable consumer goods brands to execute targeted, digital media campaigns to the retailer’s customers, thereby driving in-store and online conversions.
Branch joined the company just seven months ago, and was praised in a company statement for his work in expanding strategic partnerships and identifying opportunities to broaden consumer reach at retail.
Retailers and consumer goods companies looking to break out of their old way of doing things can look to companies that never operated with the standard playbook to begin with.
Once advertisers realize the levels of strategy that can be executed using these two Amazon platforms in concert, it can drastically impact campaign performance for the better.
While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.
