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Digital Marketing

  • Marketing Spend Pays Off for CPG Giants

    Unilever, LOreal, Colgate-Palmolive and Kimberly-Clark all beat analyst expectations for sales growth last quarter, with three of the four saying they stepped up marketing spending. Find out more about the results, including what it means for The Procter & Gamble Company.

  • As Seen On TV, Inc. Expands Social Media Efforts

    Its new marketing plan with BrightShop Digital is exptected to drive traffic and growth to AsSeenOnTV.com.

  • Top 5 Sales & Marketing Stories at 2012's Midpoint

    As we enter the second half of 2012, the editors of CGT like to take stock of the stories that were of the most interest to our readers. With popular topics like new marketing and TPO, here is a look back at the top 5 sales and marketing headlines on Consumergoods.com this year.

  • Yankee Candle Marketing Strategy Includes New CMO

    This newly created role supports a strategic initiative focused on building the company's brands, expanding the digital platform and accelerating growth of its Direct-to-Consumer business.

  • Kellogg Introduces Consumer-Loyalty Program

    The Kellogg's Family Rewards website went live in June, and packaging containing codes are now on store shelves.

  • CPG Lags in Social Media Investments

    IDC recently released a study on social media trends by vertical, highlighting the adoption of social media as an emerging technology across six vertical markets. So, whats the verdict for CPG? According to the study, CPG companies lag way behind, revealing the top two challenges they face when it comes to social media adoption.

  • Clorox Uses Consumer Insights for Hispanic Line

    With this launch, Clorox now offers a complete portfolio of products designed to clean, disinfect and aromatize.

  • Montblanc Launches Facebook App

    Montblanc announces the new Texas Children's Hospital "Wish Lantern" application on the official Montblanc Facebook.
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