Digital Marketing

L'Oreal USA announces the official launch of www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M).

The multi-channel campaign includes television, digital, in store, social, public relations and a worldwide contest on Instagram.

"Clifford's Rhyme Race" and "The Magic School Bus Dino Shuffle" are the first partner developed interactive games to debut in the LeapFrog App Center.

The MicroStrategy-based mobile app is expected to let Tilly's engage its customers with custom brand content and a personalized shopping experience.

Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).

Havas EHS is expected to enable Unilever brands to harness the power of consumer data to improve engagement with the right audience at the right time.

2012 was another exciting and transformational year in the consumer goods industry, from Kraft's new name to Kimberly-Clark's record-breaking digital marketing program. Join CGT as we revisit the most-read sales and marketing-centric headlines of the year.

Just in time for the holidays, Lancme has launched its new mobile and tablet storefronts providing a consistent brand experience wherever their consumer chooses to engage.