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Digital Marketing

  • Pinterest Beats Facebook on Shopping Engagement

    A new industry study finds that while Facebook and Pinterest each serve their online shopping communities with preferred shopping activities, Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

  • Retailers Embrace the Power of Big Data

    "Big Data" is well on its way to becoming the consumer goods industry's biggest buzzword in 2012. Beneath the hype, retailers are also beginning measured experiments in Big Data, which could spur growth in harnessing strategies over the next 12-24 months, according to new industry research.

  • New LeapFrog Line Features Touch Technology

    LeapFrog Enterprises, Inc. announces Touch Magic, a new line of interactive toys that encourage learning and exploration through intuitive touch technology.

  • Land O'Lakes Launches Cooking Innovation

    Available since Oct. 1 in dairy aisles, the product will be supported by a major integrated marketing campaign in January, including national advertising, public relations, consumer promotions and digital.

  • Tides Colorful Campaign

    Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.

  • Hungry Jack Taps Consumers for Recipes

    By simply looking to their pantry, consumers can get creative and explore the versatility of common staples.

  • Mondelez International Launches Mobile Marketing Initiative

    The program will pair the newly named companys power brands with select start-ups to not only accelerate and scale existing mobile innovations, but also incubate brand new mobile ventures, each in just 90 days.

  • Target Bets on QR Codes for Holiday Sales

    The big box retailer will feature 20 toys at the front end promoted with signs featuring Quick Response codes; shoppers with smart phones can scan the codes to buy the toys and have them shipped for free.

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