Mondelez International Launches Mobile Marketing InitiativeThe program will pair the newly named companys power brands with select start-ups to not only accelerate and scale existing mobile innovations, but also incubate brand new mobile ventures, each in just 90 days. Target Bets on QR Codes for Holiday SalesThe big box retailer will feature 20 toys at the front end promoted with signs featuring Quick Response codes; shoppers with smart phones can scan the codes to buy the toys and have them shipped for free. Burt's Bees Abuzz to Find No. 1 Fan The natural lip balm company is on a mission to award a Natural Champion with a weekend extravaganza of pampering and products. Apparel Manufacturer to Develop its Name as Consumer Brand The maker of branded basic apparel is also looking to refresh its iconic Gold Toe line to appeal to a wider audience. PepsiCo Launches Technology Search Program in Brazil PepsiCo10 Brazil engages entrepreneurs and university students in the quest for the next big thing in emerging technologies. McCormick's Color Tricks for Halloween Treats The flavor/extract company scares up sweet and spooky recipes of the season with its monster color mash-up hues. Lays Taps Consumers for Next Chip Flavor The "Do Us A Flavor" contest is launched in Times Square at the first-ever Lay's brand flavor store: A contest winner will be awarded $1 million. New LeapFrog Product Launch Sets Pre-Sale Record LeapFrog's newest tablet for kids is selling three times faster than its original LeapPad. P&G Repeats Successful Marketing Campaign The Procter & Gamble program a comprehensive campaign designed to highlight innovative products for self, family and home. O Canada, Land of Retail Opportunity With fewer chains and little competition from online shopping, Canada represents a strong expansion opportunity for U.S. retailers according to WSL/Strategic Retail. The study finds 64 percent of Canadians can still afford to shop beyond the basics. First Previous 159 160 161 162 163 Next Last
